Mithras
Restaurant · Croydon
Video production
One big film a year does not keep a restaurant full. Short, vertical video made often does. Sobi Social is a video production agency for brick-and-mortar brands in London and the South East. Each month our team comes to your site for a directed shoot day, then edits and publishes the results.
Video production01
Our video is vertical, because that is how people watch. We film on site, around the dishes, people and moments that make a place worth visiting.
For Mithras that is signature dishes and the reasons to book a table. For Motorland in Beckenham it is new arrivals, walkarounds and forecourt stock. For Coco & Nut it is pours, pastries and morning regulars. We also shoot for Chick N Box, a takeaway, where the video is product-led and made for late-night local reach.
Video production02
We direct the day, so you do not have to think about shots. You get a month of material from one visit, so the day runs around your service rather than through it.
Video production03
Many video production agencies hand over a folder of files and leave you to work out what to do with it. We plan the footage against the month's content calendar and publish it across your channels. Paid campaigns use the same material, aimed at bookings and enquiries.
Aggregate performance across our client work has reached 1.2M views, 24K likes and 3.6K clicks. Numbers like that only matter if they lead to people through the door, which is why we report on customer actions as well as views.
Video production04
Our studio is in Shoreditch. We travel to your business across London, including Croydon, and in Surrey, Sussex and Hampshire. The monthly fee covers the shoot, the edit and the rest of the marketing function, with a named lead on your account. There are no per-asset invoices and no scope haggling mid-month.
Our work
Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.
Restaurant · Croydon
Automotive · Beckenham
Coffee shop · Croydon
Questions05
Yes. A directed shoot day happens at your business every month, so the video shows your real food, people and space.
Mainly vertical video for Instagram and TikTok, plus photography and story assets from the same visit.
We work as an ongoing partnership, not per project. Regular content does far more for a local business than a one-off film. One monthly fee, quoted after the Blueprint.
Specialists handle editing, while your named UK lead owns the strategy, the relationship and your brand voice.
Explore06
Where we shoot, publish and run campaigns from.
Free personalised brand audit
We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.
Brand & presence · Content system · Customer journey

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