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Gyms & fitness studios

A gym marketing agency that puts your classes and coaches on camera.

People join a gym or studio for the room, the coaches and the class. A photo of an empty floor shows none of that. Sobi Social is a gym marketing agency that works like an in-house team: one monthly fee, a named lead and a crew that comes to your studio to shoot. That covers pilates studio marketing, boutique gyms and fitness studio social media.

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Show the class, the coach and the atmosphere

A new member wants to know who will be in front of them and how the room feels. We film classes and coaches in action, plus the small details that make your studio different.

Each month our team comes to your site for a directed shoot day. You get photography, vertical video and stories from one visit, planned around your timetable.

That is enough material to show a different class, a different coach and a different corner of the room every week, without asking your team to film anything between visits.

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Trial classes and memberships

The goal is a trial class booked, then a membership. We run paid campaigns against trial-class and membership enquiries, not impressions, with the ad spend on your own card.

  • Timetable-driven content, so each week's classes get seen.
  • Instagram, TikTok, Google Business Profile, email and SMS, planned and published for you.
  • January and seasonal peaks planned weeks ahead.

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Keeping members once they join

Retention is cheaper than winning someone new. Email and SMS keep members informed about new classes and timetable changes and bring lapsed ones back, and your Google Business Profile and reviews help the next person choose you.

The reels below are examples of our on-location work. They are filmed on site, in vertical, with real people in the room. We work across London, including Croydon, and in Surrey, Sussex and Hampshire.

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One fee for the whole team

Strategy, production, channels, paid media, copy and reporting sit under one named UK lead with a fixed weekly day on your account. We can add creator partnerships, local SEO, a new website or branding when the plan calls for them.

Start with the free Sobi Snapshot, a short brand audit with three ranked priorities. The Blueprint takes three weeks at a fixed fee, credited against your first three months.

Our work

Recent reels.

Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.

Mithras

Restaurant · Croydon

Coco & Nut

Coffee shop · Croydon

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Questions about Gyms & fitness studios.

Can you film during classes?

Yes. We direct the shoot day around your timetable, so classes and coaches are filmed as they run. You get a month of material from one visit.

Do you plan around January?

Yes. We plan the calendar around your seasonal peaks and quieter weeks, and we adjust the paid campaigns to match.

Can you help with pilates and boutique studios?

Yes. Smaller studios often have the strongest atmosphere. We film what makes yours worth the trip, then keep showing it.

What does gym marketing cost?

One monthly fee, sized to your business and quoted after the Blueprint. There are no packages. Ad spend is separate and sits on your own card.

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Services we run

Everything we run for local brands in this line of work, each one covered by the same monthly fee.

Free personalised brand audit

Find the gaps costing you customers.

We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.

Brand & presence · Content system · Customer journey

The Sobi Snapshot, cover of your free brand audit report

Receive your three priorities, ranked in order.