Mithras
Restaurant · Croydon
Gyms & fitness studios
People join a gym or studio for the room, the coaches and the class. A photo of an empty floor shows none of that. Sobi Social is a gym marketing agency that works like an in-house team: one monthly fee, a named lead and a crew that comes to your studio to shoot. That covers pilates studio marketing, boutique gyms and fitness studio social media.
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A new member wants to know who will be in front of them and how the room feels. We film classes and coaches in action, plus the small details that make your studio different.
Each month our team comes to your site for a directed shoot day. You get photography, vertical video and stories from one visit, planned around your timetable.
That is enough material to show a different class, a different coach and a different corner of the room every week, without asking your team to film anything between visits.
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The goal is a trial class booked, then a membership. We run paid campaigns against trial-class and membership enquiries, not impressions, with the ad spend on your own card.
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Retention is cheaper than winning someone new. Email and SMS keep members informed about new classes and timetable changes and bring lapsed ones back, and your Google Business Profile and reviews help the next person choose you.
The reels below are examples of our on-location work. They are filmed on site, in vertical, with real people in the room. We work across London, including Croydon, and in Surrey, Sussex and Hampshire.
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Strategy, production, channels, paid media, copy and reporting sit under one named UK lead with a fixed weekly day on your account. We can add creator partnerships, local SEO, a new website or branding when the plan calls for them.
Start with the free Sobi Snapshot, a short brand audit with three ranked priorities. The Blueprint takes three weeks at a fixed fee, credited against your first three months.
Our work
Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.
Restaurant · Croydon
Coffee shop · Croydon
Questions05
Yes. We direct the shoot day around your timetable, so classes and coaches are filmed as they run. You get a month of material from one visit.
Yes. We plan the calendar around your seasonal peaks and quieter weeks, and we adjust the paid campaigns to match.
Yes. Smaller studios often have the strongest atmosphere. We film what makes yours worth the trip, then keep showing it.
One monthly fee, sized to your business and quoted after the Blueprint. There are no packages. Ad spend is separate and sits on your own card.
Explore06
Everything we run for local brands in this line of work, each one covered by the same monthly fee.
Free personalised brand audit
We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.
Brand & presence · Content system · Customer journey

Receive your three priorities, ranked in order.