Mithras
Restaurant · Croydon
North London
North London high streets run on regulars. If you have a business in Camden, Kilburn, Islington or Crouch End, people already know you, and they also have plenty of other places to choose from. Sobi Social is a content marketing agency that works like an in-house team: one monthly fee, a named lead, and a crew that comes to your site to shoot.
Working with Saikou and The Goat
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Camden draws visitors and locals at the same time. Kilburn is a busy high road with a loyal crowd of its own. Upper Street in Islington is a long run of restaurants and bars. Kentish Town, Crouch End and Finchley lean towards neighbourhood regulars and weekend trade.
Loyal customers are an asset, and heavy competition is the price of them. Your content has to keep the regulars coming back and give a newcomer a reason to try you instead of the place next door.
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Six disciplines sit under one named lead: strategy, production, channels, paid media, copy and reporting.
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We work with Saikou in Camden and The Goat in Kilburn.
Their reels are not on this site, so the examples below come from our work elsewhere. Mithras, a restaurant, and Coco & Nut, a coffee shop, are in Croydon. Motorland, a car dealership, is in Beckenham. They show how we film on location, in vertical, for the phone someone is holding when they decide where to go.
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The Sobi Snapshot is a free brand audit. We look at how you show up, how your content performs and how easily a customer can act. You get three priorities, ranked.
If you want the full plan, the Blueprint takes three weeks at a fixed fee, credited against your first three months.
Our work
Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.
Restaurant · Croydon
Automotive · Beckenham
Coffee shop · Croydon
Questions05
We work with businesses in Camden and Kilburn today. We also cover Islington, Kentish Town, Crouch End, Finchley and the rest of North London. The shoot happens at your site, wherever it is.
Yes. Saikou is in Camden and The Goat is in Kilburn. We do not show their reels on this site, so the examples on this page come from other clients.
Yes, and it is a good place to start. Email, SMS and your Google Business Profile keep regulars coming back, while video reaches the people who have not found you yet.
One monthly fee, sized to your business and quoted after the Blueprint. No packages. Ad spend is separate and stays on your own card.
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Everything we run for North London brands, each one covered by the same monthly fee.
Free personalised brand audit
We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.
Brand & presence · Content system · Customer journey

Receive your three priorities, ranked in order.