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Restaurants & cafés

A restaurant marketing agency that fills the room, not just the feed.

A good restaurant or café does not lack food worth posting. It lacks the hours. Sobi Social is a restaurant marketing agency that works like an in-house team: one monthly fee, a named lead and a crew that comes to your kitchen to shoot. If you are searching for marketing for cafés, this is the whole function, handled by people who only do that job.

Working with Mithras and Coco & Nut Coffee

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Built around the dishes people book for

Every restaurant has a few plates that bring people in. Every café has a pour, a pastry or a corner of the room that regulars love. We start there.

Each month our team comes to your site for a directed shoot day. We plan the shots around your signature dishes and your service, so the day runs around your kitchen rather than through it. You get photography, vertical video and stories from one visit.

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Covers, bookings and midweek trade

Weekends tend to look after themselves. Tuesday lunch does not. We plan the calendar around the shifts you most want to fill, then point local paid campaigns at the same window.

Campaigns are optimised against bookings and enquiries, not impressions. We also keep your menus, photos and Google Business Profile current, because that is where many people decide before they ever visit your page.

  • Signature dishes filmed properly, then reused across the month.
  • Instagram, TikTok, Google Business Profile, email and SMS, planned and published for you.
  • Regulars kept close with email and SMS, new customers reached with video.

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Proof from restaurants and cafés we work with

We work with Mithras, a restaurant in Croydon, and Coco & Nut Coffee, a coffee shop in Croydon. For Mithras that means signature dishes and the reasons to book a table. For Coco & Nut it means pours, pastries and the morning regulars who make the room.

The reels below were filmed on location, in vertical, for the phone someone is holding when they choose where to eat. We work across London, including Croydon, and in Surrey, Sussex and Hampshire.

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One fee for the whole team

Six disciplines sit under one named UK lead: strategy, production, channels, paid media, copy and reporting. You also get one dashboard and one monthly review of what moved. We can add creator partnerships, local SEO and review management, and a new website or branding when the plan calls for them.

It starts with the free Sobi Snapshot, a short brand audit with three ranked priorities. If you want the full plan, the Blueprint is three weeks at a fixed fee, credited against your first three months.

Our work

Recent reels.

Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.

Mithras

Restaurant · Croydon

Coco & Nut

Coffee shop · Croydon

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Questions about Restaurants & cafés.

Do you film during service?

We direct the shoot day around your service rather than through it. You get a month of photography, vertical video and stories from one visit.

Can you help a café as well as a restaurant?

Yes. A café needs the same things in a different order: the pour, the pastry, the room and the regulars. We plan the shoot and the calendar around what your customers come for.

What does a restaurant marketing agency cost?

There are no packages. You pay one monthly fee, sized to your business and quoted after the Blueprint. Ad spend is separate and sits on your own card.

Is this cheaper than hiring a marketing manager?

Usually, yes. A £40,000 role costs about £54,850 in the first year, and one person cannot shoot, edit, run paid media and write copy. Most partners run the whole function with us for up to 70% less.

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Services we run

Everything we run for local brands in this line of work, each one covered by the same monthly fee.

Free personalised brand audit

Find the gaps costing you customers.

We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.

Brand & presence · Content system · Customer journey

The Sobi Snapshot, cover of your free brand audit report

Receive your three priorities, ranked in order.