Mithras
Restaurant · Croydon
Outsourced marketing department
An outsourced marketing department is the whole function, run for you. Sobi Social covers six disciplines under one named UK lead: strategy, production, channels, paid media, copy and reporting. It is built for restaurants, cafés, takeaways, dealerships and other high-street brands that need a marketing team and cannot justify building one.
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Each discipline is run by someone who does only that. You deal with one person, your lead, and they deal with the rest.
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A marketing manager cannot shoot, edit, design, run paid media and write copy. So you hire one, then discover you need three. Or you hire nobody, and it lands on you at eleven at night, after service.
The salary is never the salary, either. A £40,000 role costs about £54,850 in the first year once National Insurance, pension, recruitment and kit are counted.
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Our cost calculator lists six roles: a marketing manager, a social media manager, a videographer, a graphic designer, a paid media specialist and a copywriter. At the salaries in the calculator, base pay alone comes to £206,000 a year, before any employer costs. That is the department you would be building.
Most partners run the whole function with us for up to 70% less. You scale it up or down without touching your payroll.
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One strategy call, one shoot and one approval. Everything else is handled without you chasing it.
We work with businesses across London, including Croydon, and in Surrey, Sussex and Hampshire. It begins with the Sobi Snapshot, a free brand audit, and a three-week Blueprint if you want the full plan.
Our work
Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.
Restaurant · Croydon
Automotive · Beckenham
Takeaway
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It is the whole marketing function delivered by one partner instead of a team you hire. For us that means strategy, production, channels, paid media, copy and reporting, led by one named person.
That often works well. We take the strategic layer and the production capacity they do not have, and they run the day-to-day with a proper plan behind them.
A UK lead owns strategy, the relationship and your brand voice. Shooting happens in person. Editing, design, campaign build and reporting are handled by specialists.
There are no packages. The function is sized around your business and scoped into one monthly fee, agreed after the Blueprint. Ad spend sits on your own card.
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Where we shoot, publish and run campaigns from.
Free personalised brand audit
We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.
Brand & presence · Content system · Customer journey

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