Skip to main content

Outsourced marketing department

An outsourced marketing department that gives you the whole team without a single hire.

An outsourced marketing department is the whole function, run for you. Sobi Social covers six disciplines under one named UK lead: strategy, production, channels, paid media, copy and reporting. It is built for restaurants, cafés, takeaways, dealerships and other high-street brands that need a marketing team and cannot justify building one.

Outsourced marketing department01

Six disciplines, one fee

Each discipline is run by someone who does only that. You deal with one person, your lead, and they deal with the rest.

  • Strategy: positioning, offers, pricing input and a quarterly plan.
  • Production: a directed shoot day on site each month.
  • Channels: Instagram, TikTok, Google Business Profile, email and SMS.
  • Paid media: local campaigns optimised against bookings and enquiries.
  • Copy: captions, landing pages, menus and emails in your voice.
  • Reporting: one dashboard and one monthly review.

Outsourced marketing department02

The hiring trap

A marketing manager cannot shoot, edit, design, run paid media and write copy. So you hire one, then discover you need three. Or you hire nobody, and it lands on you at eleven at night, after service.

The salary is never the salary, either. A £40,000 role costs about £54,850 in the first year once National Insurance, pension, recruitment and kit are counted.

Outsourced marketing department03

Build the team on paper

Our cost calculator lists six roles: a marketing manager, a social media manager, a videographer, a graphic designer, a paid media specialist and a copywriter. At the salaries in the calculator, base pay alone comes to £206,000 a year, before any employer costs. That is the department you would be building.

Most partners run the whole function with us for up to 70% less. You scale it up or down without touching your payroll.

Outsourced marketing department04

What stays with you

One strategy call, one shoot and one approval. Everything else is handled without you chasing it.

We work with businesses across London, including Croydon, and in Surrey, Sussex and Hampshire. It begins with the Sobi Snapshot, a free brand audit, and a three-week Blueprint if you want the full plan.

Our work

Recent reels.

Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.

Mithras

Restaurant · Croydon

Motorland

Automotive · Beckenham

Chick N Box

Takeaway

Questions05

Questions about Outsourced marketing department.

What is an outsourced marketing department?

It is the whole marketing function delivered by one partner instead of a team you hire. For us that means strategy, production, channels, paid media, copy and reporting, led by one named person.

What if we already have someone in-house?

That often works well. We take the strategic layer and the production capacity they do not have, and they run the day-to-day with a proper plan behind them.

Who actually does the work?

A UK lead owns strategy, the relationship and your brand voice. Shooting happens in person. Editing, design, campaign build and reporting are handled by specialists.

How is the department priced?

There are no packages. The function is sized around your business and scoped into one monthly fee, agreed after the Blueprint. Ad spend sits on your own card.

Explore06

Areas we cover

Where we shoot, publish and run campaigns from.

Free personalised brand audit

Find the gaps costing you customers.

We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.

Brand & presence · Content system · Customer journey

The Sobi Snapshot, cover of your free brand audit report

Receive your three priorities, ranked in order.