Mithras
Restaurant · Croydon
Influencer marketing
Local influencer marketing that is briefed, planned and part of the bigger picture.
A friend's recommendation still beats an advert. Local creators can give you a version of that, if the right ones visit and are briefed properly. Sobi Social books local and food and lifestyle creators to visit your business, briefs them and folds what they make into your wider marketing plan.
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How a creator visit works
We look for creators whose audience lives near you. A food creator for a restaurant, a lifestyle creator for a coffee shop, a local voice for a dealership.
We book the visit, brief the creator on what to show and what to say, and check the details with you before they arrive.
On the day, the creator sees the place as a customer would. We agree what is on the table, who they meet and when the room is at its best. Afterwards we check the content against the brief, and your lead decides how it fits the plan.
We also keep visits to a sensible rhythm. A creator every week looks like an advert. One well-chosen visit, timed to a new dish or a quiet period, looks like a recommendation.
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Briefed, not left to chance
A good brief is the difference between a useful post and a vague one. Paid collaborations are labelled as ads, in line with UK rules.
- What the place is known for and what is new.
- Which dishes, drinks or corners to feature.
- Anything the creator must say, and anything they must not.
- Which handles, tags and location to include.
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Folded into the plan
A creator post is one piece of content, not a strategy. We fit visits into your calendar alongside the footage from your own monthly shoot, your Google Business Profile and your local ads.
Their content sits next to yours. The reels below show the kind of on-location work that visits are planned around. Your lead reviews what each visit did in the monthly dashboard.
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Honest about what to expect
We do not promise a number of views or a viral post. Creators bring a different audience and a different voice, and we measure the effect against customer actions where we can.
We work with businesses across London, including Croydon, and in Surrey, Sussex and Hampshire.
Our work
Recent reels.
Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.
Coco & Nut
Coffee shop · Croydon
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Questions about Influencer marketing.
How do you choose which creators to book?
By where their audience is and whether they suit your business. A neighbourhood food creator and a lifestyle creator do different jobs, so we match them to the visit you need.
Who briefs the creator?
We do, and we agree the details with you first. Your named lead owns the brief, the relationship and your brand voice.
Do you guarantee reach or sales?
No credible partner does. We plan the visit, measure what it does against customer actions and show you the numbers monthly.
How is influencer marketing priced?
There are no packages. It is scoped as part of the partnership, inside one monthly fee agreed after the Blueprint, and anything involving a creator is agreed with you before we book it.
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Areas we cover
Where we shoot, publish and run campaigns from.
Free personalised brand audit
Find the gaps costing you customers.
We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.
Brand & presence · Content system · Customer journey
Receive your three priorities, ranked in order.