The content marketing agency in East London for independents fighting for attention.

Shoreditch, Spitalfields and Brick Lane have a thick run of food, coffee and bars. Dalston and Hackney have their own loyal crowds and a steady flow of new openings. Stratford, around Westfield, brings big footfall and big-brand competition. Walthamstow has a village feel and a strong independent streak.

In every one of these, a customer has several other options within walking distance, and most of them are on Instagram. Competition for attention is intense, so a generic post gets scrolled past. A clear shot of the dish, the room and the person making it gives someone a reason to stop.

You get the whole marketing function under one named lead, instead of hiring and briefing five separate people.

We direct the day, so you do not have to think about shots. The team films around your service rather than through it, and you get photography, vertical video and stories from one visit. That is enough material for the month.

The reels below are our work for Mithras, a restaurant, Coco & Nut, a coffee shop, and Chick N Box, a takeaway. Signature dishes, pours and pastries, and video built around the product. A bakery in Hackney or a bar in Dalston gets the same directed day, then a steady stream of content cut from it.

Start with the Sobi Snapshot, a free brand audit. It takes twenty minutes and gives you three ranked priorities, and you keep the findings either way.

If you want the full plan, the Blueprint is three weeks of audit, market and numbers work at a fixed fee, credited against your first three months.