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Marketing strategy

A marketing strategy for your small business that you can actually run.

Most small businesses do not have a marketing strategy. They have a posting habit. A strategy answers harder questions: who you are for, why they should choose you, what you offer and what you will measure. Sobi Social builds your plan on a three-week Blueprint, then runs it quarter by quarter.

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What a strategy has to decide

A plan that fits on a page beats a document nobody opens. Ours is built to be used every week. It also says no. A good strategy names what you will stop doing, so effort goes where customers actually are.

  • Positioning: what makes you the obvious choice nearby.
  • Offers: what you put in front of customers, and when.
  • Pricing input: how your prices read next to the competition.
  • Measures: the customer actions that tell you it is working.

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The Blueprint

The Blueprint is three weeks of audit, market and numbers work. We look at how your brand shows up, who else is competing for your customers and what your figures say. It produces the plan the year runs on.

It is a fixed fee, credited in full against your first three months. A six-month term follows, because marketing takes a quarter before it shows anything worth judging.

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A plan that is reviewed, not filed

Each quarter your lead sets the plan, and your content calendar, shoots and campaigns run from it. One dashboard and a monthly review show what moved, what did not and what changes next.

Some ideas fail. When one does, you hear it from us first, with what changes next. The plan is there to be corrected, not defended.

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Start with the Snapshot

The Sobi Snapshot is a free brand audit. It takes twenty minutes and gives you three priorities, ranked. You keep the findings either way, and it is the quickest way to see whether the Blueprint is worth doing.

We work with businesses across London, including Croydon, and in Surrey, Sussex and Hampshire.

Our work

Recent reels.

Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.

Mithras

Restaurant · Croydon

Coco & Nut

Coffee shop · Croydon

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Questions about Marketing strategy.

What do I get from the Blueprint?

A plan built on an audit of your brand, your market and your numbers. The following months of work run from it, with a quarterly plan on top.

Can I pay for a strategy and run the rest myself?

The Blueprint is the start of the partnership, and its fixed fee is credited in full against your first three months. If you have someone in-house, we can take the strategic layer while they run the day-to-day.

How long before a strategy shows results?

Marketing takes a quarter before it shows anything worth judging, which is why a six-month term follows the Blueprint. We do not guarantee results. We show you the numbers each month.

How is it priced?

There are no packages. After the Blueprint, everything is scoped into one monthly fee sized to your business.

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Areas we cover

Where we shoot, publish and run campaigns from.

Free personalised brand audit

Find the gaps costing you customers.

We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.

Brand & presence · Content system · Customer journey

The Sobi Snapshot, cover of your free brand audit report

Receive your three priorities, ranked in order.