Mithras
Restaurant · Croydon
Content marketing
A content marketing agency that works like the team you would have to hire.
Content marketing only works if it keeps coming. One good week of posts is not a strategy. Sobi Social is a content marketing agency built for brick-and-mortar brands: restaurants, cafés, takeaways, car dealerships and other high-street businesses. It works like an in-house team, with one named lead and one monthly fee.
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Content built around the place
Local brands have something online brands do not: a room, a counter, a forecourt, a kitchen. We build the content from that. The dishes, the regulars, the new arrivals and the people behind them.
Every month a team comes to your site for a directed shoot day. You get photography, vertical video and story assets, all planned in advance and shot in one visit.
Nothing is generic. A café gets its pours and pastries. A dealership gets its forecourt. A restaurant gets the plates that make people book.
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More than a shoot
A content marketing agency should also publish the work and report on it. Ours covers six disciplines.
- Strategy: positioning, offers and a quarterly plan.
- Production: the monthly shoot and the edit.
- Channels: Instagram, TikTok, Google Business Profile, email and SMS.
- Paid media, copy, and one dashboard with a monthly review.
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Why not hire someone?
A marketing manager cannot shoot, edit, design, run paid media and write copy. A £40,000 role costs about £54,850 in the first year once employer costs are counted. Most partners run the whole function with us for up to 70% less.
We are an agency that works like an in-house team. That means a fixed weekly day on your account and a reply inside one working day. You are not briefing people, approving posts between services or chasing edits that are almost right.
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Where we work
Our studio is in Shoreditch, London. We come to businesses across London, including Croydon, and in Surrey, Sussex and Hampshire. The work starts with a free brand audit, the Sobi Snapshot, and a three-week Blueprint if you want the full plan.
Our work
Recent reels.
Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.
Motorland
Automotive · Beckenham
Coco & Nut
Coffee shop · Croydon
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Questions about Content marketing.
What is a content marketing agency?
It plans, produces and publishes content for your brand, and measures what it does. For us that means strategy, a monthly shoot on site, channel management, paid media, copy and reporting.
How much does a content marketing agency cost?
One monthly fee, sized to your business and quoted after the Blueprint. There are no packages. Ad spend is separate and sits on your own card.
How long is the commitment?
The Blueprint is three weeks at a fixed fee, credited against your first three months. After that there is a six-month term. Marketing needs a quarter before it shows anything worth judging.
Do you guarantee results?
No credible partner does. We build the system, test formats and optimise around customer actions, then show you the numbers each month.
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Areas we cover
Where we shoot, publish and run campaigns from.
Free personalised brand audit
Find the gaps costing you customers.
We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.
Brand & presence · Content system · Customer journey
Receive your three priorities, ranked in order.