Mithras
Restaurant · Croydon
Croydon
You run a café, a restaurant or a shop in Croydon, and you do not have time to be your own marketing department. Sobi Social is a content marketing agency that works like an in-house team: one monthly fee, a named lead, and a crew that comes to your business to shoot. Our studio is in Shoreditch. The work happens on your premises, with your food, your forecourt and your regulars.
Working with Mithras, Coco & Nut Coffee and Tokia Square
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Croydon has plenty going on. Boxpark Croydon pulls in a young crowd. Surrey Street Market has been trading for generations. South End has its own strip of restaurants, and the town centre keeps changing as the regeneration continues.
That is good for footfall and hard for visibility. Your customers can also be in central London in minutes, so your content has to give them a reason to stay local. A clear picture of the dish, the room and the person behind the counter does more than a generic promotion.
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Most Croydon businesses need more than posts. They need the whole function, handled by people who only do that one job. That is what the monthly fee covers.
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We work with Mithras, Coco & Nut Coffee and Tokia Square in Croydon. For Mithras that means signature dishes and the reasons to book a table. For Coco & Nut it means pours, pastries and the morning regulars who make the room.
You can watch the reels below. They are shot on location, in vertical, and built for the phone someone is holding when they decide where to eat.
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We begin with a free brand audit, the Sobi Snapshot. Twenty minutes, three ranked priorities, and you keep the findings either way.
If you want to go further, the Blueprint is three weeks of audit, market and numbers work. It is a fixed fee, credited in full against your first three months, with a six-month term after that.
Our work
Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.
Restaurant · Croydon
Coffee shop · Croydon
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Yes. Our studio is in Shoreditch, but the monthly shoot day happens at your business. We direct it on site, so the content shows your real room, menu and people.
There are no packages. You pay one monthly fee sized to your business and quoted after the Blueprint. Ad spend is separate and sits on your own card.
Usually, yes. A £40,000 marketing role costs about £54,850 in the first year once employer costs are counted, and one person cannot shoot, edit, run paid media and write copy. Most partners run the whole function with us for up to 70% less.
A named UK lead with a fixed weekly day on your account. They reply inside one working day.
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Everything we run for Croydon brands, each one covered by the same monthly fee.
Free personalised brand audit
We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.
Brand & presence · Content system · Customer journey

Receive your three priorities, ranked in order.